Huawei, a leading global information and communications technology (ICT) solutions provider, recently announced the business performance of its Consumer Business Group (BG) for the first half of 2015.

Huawei Consumer BG continued to record remarkable business growth in 1H 2015 with the total revenue reaching a total of USD 9.09 billion, showing an impressive year-on-year increase of 69%.

The unit’s sales income represented 32% of the total income of parent company Huawei Technologies, up from 24% in the same period last year. Huawei’s handset business revenue reached USD 7.23 billion in 1H 2015, recording a year-on-year increase of 87%. This was due to the success of Huawei Consumer BG’s strategy of focusing on mid-to high-end handsets, which contributed to both the increase in shipments and average selling price.

“This incredible growth is a testament to our core business strategy to offer premium quality products, bringing our expected earnings for 2015 from USD 16 billion to USD 20 billion.” said Mr. Olaonipekun Okunowo, Senior Marketing Manager of Huawei, Nigeria Consumer BG. “Such an unparallel and rapid growth in performance is a outcome of Huawei’s Consumer BG’s commitment to consumers’ needs and our core strategy of providing innovative hardware technology and software experience. With our unswerving and huge investment in R&D, Huawei is set to become one of the key players in the long-run.”

Huawei’s smartphone shipment outperformed the market

In 1H 2015, Huawei Consumer BG shipped a total of 48.2 million smartphones, representing a year-on-year increase of 39%, while global smartphone demand has only recorded a 7% growth in the same period . Shipment for the mid-to-high end category recorded a year-on-year increase of 70%, representing 31% of the total handset shipment and 42.9% of total income.

The income of the mid-to-high end category increases 388% while the profit of this category representing 44% of the total profit.