Motoring

June 9, 2015

Mercedes Benz S-Class as segment benchmark

Mercedes Benz S-Class as segment benchmark

Mercedes Benz S-Class

According to Mr. Mirko Plath, Managing Director, Weststar Associates Ltd, authorised general distributor of Mercedes-Benz in Nigeria, the Mercedes-Benz S-Class accounts for more than 75 per cent market share in the high-end luxury vehicle segment in Nigeria.

Mercedes Benz S-Class

With its four dealership and wide network across the country, the German auto maker has continued to remain very strong in this segment for many decades with every successful model change, but the current model of S-Class has widened the gap between it and its contenders in the high-end segment offering world class features, which has endared it to its customers in Nigeria.

The S-Class exploits goes beyond the Nigerian shores. In Germany, Europe and America, the S-Class has remained the benchmark in its category. It is available in ordinary version and AMG version with short and long wheelbase. The S-Class was voted best car in the luxury category; these were the results from the latest reader survey by the specialised automotive publication “auto, motor und sport”.

The readers were asked to name the best car of the year, in which the Mercedes-Benz is continuing to earn its place as the reader’s favourite. This acknowledgement consolidates the reputation of the S-Class as a technological trendsetter and the epitome of luxury. The S 500 is the first vehicle worldwide to feature suspension technology that is even able to react in advance to road unevenness. It therefore offers an unprecedented level of ride comfort.The Mercedes-Benz S-Class model has real innovations in the area of comfort, safety, assistance systems and high-value appeal.

Since the arrival of the Mercedes-Benz S-500 via the Authorised General Distributor of Mercedes-Benz vehicles in Nigeria- Weststar Associates Ltd in 2013, much has been said about it but it cannot be talked about or admired enough. Customers can, no doubt, appreciate its exterior design, which is a union of stylish poise with sporty elegance.

The highly-charged feature line, three dimensional radiator grille, and the innovative head and tail lamps with the cutting edge LED technology are all characteristics of the high tech nature of the S-Class and help to underline its position as one of the world’s leading Saloons visually as well. The vehicle is perfect for both relaxing and work. The interior design of the Saloon fulfils this trailblazing role with its clear architecture which establishes a new vision of a superior, classic yet advanced Saloon.

With its harmoniously-matched materials and colour schemes, the exclusive-looking interior presents itself as one beautifully-moulded whole. The clear craftsmanship and the noble looking finish captivate the eye. One of the first features to catch the eye is the wood trim running all round the interior, in conjunction with the modernistic design; it conveys a feeling of expanse and peace. High-quality controls made from aluminum, together with metallised switch surfaces in pearl-effect finishes, are a clear outward sign of Mercedes-Benz quality.

The interior is informed by a uniquely flowing, sensuously elegant style. Horizontal elements and lines create a setting characterised by visual breadth and calm solidity. Living up to its reputation of possessing “Efficient Technology”, the S 500 gives an output of 10KW at 4.4 liters per 100 kilometer, thereby almost halving fuel consumption. The new S 500 sets benchmarks in the futuristic areas of infotainment and multimedia, too.

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