LASACO Properties and Investment Limited, says it has invested N400 million on an LED digital billboard owned by Mediaview Limited, erected at Oko-Cole, a suburb by the third mainland bridge. The billboard which is standing at 25sq meters by 740 sq meter display space is said to have six advertisement slots only, and was constructed by HighSun Group China.

Group Managing Director of LASACO Group, Olusola Ajayi, in Lagos while speaking at the commissioning of the billboard which is powered by a plant, said for the company to finance the project was a proper investment, more so as at the last sitting of the board, the members visited the site. Answering our reporter, the GMD stated; “it is a normal transaction that went through the board, and it went through the security check of the company.”

“In fact at last sitting of the board, all board members of the company came here (The site), to see the extent of the job done,” he responded. On durability of the billboard, he said that the company that constructed the board has assured that it has the life span of 20 years.

Managing Director/CEO, MediaView Limited, owners of the billboard, Tunde Adedoyin, while speaking on return on investment on the project pointed out that the board is largest in sub-Saharan Africa, measuring 25sq meters by 740 sq meter display space, stated that the company (MediaView) is looking at a maximum of two years in paying back the investment by LASACO. “We are going to be in business permanently for this particular project; we will pay back in two years,” he assured.

According to him, you cannot get two of this kind of site in Nigeria. Coming from past experience, with the smaller one that we have done which is 40 meters by 100 meters has been standing for over 12 twelve years. It has always been occupied, no idle moment, and going by that experience, and you know what our clients are saying about this site, how dear this site is to them, you know that we are in for a very good business.

Corroborating, Adedoyin said the company did a due diligence investigation by bcarrying out our mini research on this site, before we put out our neck.” Corroborating, Miller Huang, Representative of HighSun Group, contractors to the project assured that the board will stand for 20 years without any atmospheric pressure.