By Gabriel Olawale
In its bid to promote healthier lifestyle and reduce absenteeism of pupils from school due to sickness, Dettol, an anti-germ health and hygiene brand from the stable of Reckitt Benckiser has commenced fresh rounds of visit to schools to promote the benefits of hand hygiene.
At the Chrisland School, Ikeja, Lagos during the school’s inter-house sports competition, the Dettol Brand Ambassador and veteran Nollywood actress, Patience Ozokwor, a.k.a ‘Mama G’ said embracing the culture of handwashing is the most cost-effective strategy to reduce potential death-causing illnesses such as diarrhea and other respiratory diseases often caused by germs and poor hygiene.
Ozokwor said the key component of the Dettol School Hygiene Programme, SHP initiative, is targeted at driving home proper handwashing culture that promotes hygiene life style.
Through the deployment of audio-visual kits and memorable sing-along songs, the students fully participated in the do-it-yourself six steps of effective handwashing, and they commended Dettol for the initiative.
Speaking on the significance of the Dettol School Hygiene Programme, the Marketing Director, West Africa, Reckitt Benckiser, Mr. Oguzhan Silivrili, enjoined Nigerians to embrace standard solutions such as regular handwashing as one of the cost-effective ways to protect themselves and loved ones against illness-causing germs.
“Solutions that do not protect from all 100 types of germs are substandard and we at Reckitt Benckiser advocate that people do not protect themselves with substandard solutions but with gold standard solution.
Dettol is the only antibacterial brand which has been proven to protect from up to 100 illness causing germs that is why we advocate that Nigerians do not take a risk with the lives of their loved ones.” he said.
He said over three million children across Nigeria have been reached with the message of handwashing since inception of the programme in 2009.