Business

January 12, 2015

Hospitality expert calls for national image rebranding

By Chris Onuoha

The General Manager of African Sun Airport   Hotel, Sindiso Sibanda, has said that the Nigeria’s image abroad does not represent what is obtainable in the country in the tourism and hospitality sector, challenging the authority for a need to change the perception already assumed abroad.

Sibanda, a South African, who spoke while performing the commissioning ceremony of the newly built four star hotel in Lagos, said Nigeria is endowed with human and natural resources and friendly ecological terrain suitable for tourism and business investments, but the negative perception most people have outside the country is having an adverse effect on actualizing these objectives.

The hospitality expert called on the Federal government to make rebranding Nigerian project a top priority, saying he was amazed to discover that the country is far much better place than people are made to believe.

According to him, African Sun Airport Hotel, Lagos, strategically located with an alluring edifice at the heart of Ajao Estate, Mafoluku, has berthed to add to the ever bubbling city of Lagos, a first class hospitality treatment to meet the needs of the business and leisure class in the country.

Speaking on what the four star hotel has to offer, Sibanda said they were coming with century-old hospitality tradition for which Victoria Falls Hotel in Zimbabwe is well known, promising customers world class services just as the group is doing in its popular Holiday Inn and the Victoria Falls hotel, one of the leading hotels in the world.

 

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