By Princewill Ekwujuru

Following the communiqué after the 2014 annual Brand Journalists Association of Nigeria, BJAN conference,, stakeholders in the Nigerian project have called for diversification of the economy from its mono-product nature to tourism to avoid immediate insolvency.

The conference titled, ‘ Tourism Marketing as Catalyst for Economic Development,’ which was held in Oshogbo, the State of Osun capital, had in attendance Media and Public Relations professionals, government officials, students of tertiary institutions and stakeholders in various sectors of the economy.

As a result of this, the conference which assessed the current crude oil price situation in the world market, called on governments at all levels to immediately consider tourism as another major source of revenue.

It cited countries in Europe, Asia and Africa which have used tourism as a major source of revenue, and recommended that Nigeria should borrow a leaf from those countries.

The forum also recommended that Government should assess the poor infrastructure nature, insecurity and take urgent steps to address these challenges to boost tourism, a sector which had a global earning of $1.03 trillion in 2011.

The conference called on the media to help in setting an