By JONAH NWOKPOKU

Mr. Mounir Boukali is the Head of Public Relations for TRANSSION Holdings. In this interview, he speaks about the Palmchat brand and the Palmchat car promo that is currently underway in Nigeria. He speaks extensively on why they embark on the promo and how Palmchat users can qualify to win the prize. Excerpts

What is Palmchat?

Palmchat is free social software, integrating chatting and dating. It supports multiple chatting types like texts, voices, emoticons, and pictures. The app supports the full range mobile platforms ranging from windows phone, Android, IOS, Blackberry and Symbian.

Unlike other messaging platforms which requires you have a contact’s details before you can contact them, Palmchat has look around and search by info features. The “Look Around” feature shows Palmchat users around you and how close they are to your location. While the “search by info” feature allows you search for a user based on different values of information.

Palmchat is an interactive and fun custom platform. Over 80,000 new friends join every day globally.

You are barely a year in Nigeria but you are already offering a car gift, what do you intend to achieve with such gesture?

There is nothing fishy. It’s just business. It’s a business strategy, nothing really out of place and that’s quite simple to understand if you look at it much more critically. Yes, Palmchat is serious; a new car is nestling in a car shop for that one lucky Palmchatter, that’s what this promo is all about.

When you have a thriving community like Palmchat does, well you can’t help but think out clever ways of turning that community into something of value to you. The thing is, some big playing consumer brands are really hungry to latch on any micro-community, niche, you name it, with significant market size to advertise their products or brands to.

Can you explain more on the promo and how it works?

Plamchat has been offering lots of free gifts to its users but this time it’s a car. And users don’t have to do much like you are applying for a state scholarship. It just works like a referral. Existing users and intending participants are expected to download the Palmchat app, and visit the palmchat.hotreferralinc.com site and register with your unique Palmchat I.D. You will then obtain a referral link to invite friends to download the app, and with this link unique to your ID alone, you earn reward points for every person referred. And you earn extra points, maybe even double points if it’s a girl referred. The person with the highest points at the end date automatically wins the car.

The process

The process is quite simple. Users will sign up at the promo portal with their AFID. Those who don’t have the AFID will have to download the Palmchat app first. The registration, Palmchat will send referral link to the participant who then shares the link with friends on facebook and other social media platforms. Friends can also register on Palmchat through the shared link and when this happens, the participant earns a point. In this case, a female friend earns a participant twice the point and the more the points, the higher the chances of winning.