THE National Broadcasting Commission (NBC) has announced a major working relationship that  would revolutionalise the entertainment and broadcast environment in Nigeria.

Speaking at a recent meeting with stakeholders in Lagos, Mr. Emeka Mba, Director-General of the NBC revealed the commission’s readiness to work with MIPCOM, a TV and entertainment market, essentially a content forum for co-producing, buying, selling, financing and distributing entertainment content.

MIPCOM provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market and networking forum to discover future trends and trade content rights on a global level. It normally lasts four days.

Mba who emphasised the importance of Nigeria being part of MIPCOM and hosting Africast- which comes up between October 21 and 23 in Abuja, said every stakeholder must take advantage of the opportunities that come with digitization even as the transition date to digital broadcasting gets closer.

Maintaining that the future is digital, he amplified the need for content in the process, giving this as the reason the NBC fashioned certain policies to promote better content.

He observed also that content has ecologically changed the broadcast industry. According to him, though the country has started the adventure with Africast, there is a need to take it higher by also focusing on the business of creating content.

For him, this is why Nigeria’s participation at MIPCOM is important because being the biggest market for content, stakeholders in the content creation sector in Nigeria need to get close and be part of MIPCOM.