Showtime People

September 6, 2014

The concept behind my Elele video — Emma Nyra

The concept behind my Elele video — Emma Nyra

By AYO ONIKOYI

Triple MG First Lady, Emma Nyra recently released the visuals of her hit single ‘Elele’, featuring Davido. Shot at Inagbe Beach Resort in Lagos, the video was directed by Sesan Ogunro  and styled by Chyna Bee .

In an exclusive chat with Showtime, Emma Nyra reveals the concept behind the colorful video. In her words:”The concept was inspired by Nigeria. I wanted to show the beauty of Naija. That’s why I shot at Inagbe Beach Resort,to show how beautiful Naija is”.

She continues:”It took a full day to shoot and of course, by the end of the day I was exhausted but Davido was so supportive the entire time! The costumes were all styled by my stylist, Chyna Bee Styling.

I want the viewers to understand this ever growing music industry. We are a young, fresh and vibrant generation, but our music is still traditional .Besides, female artistes are just as important and relevant as the males”.

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