By ANOZIE EGOLE

Nigerian singer, rapper, and songwriter, Remilekun Abdulkalid Safaru, a.k.a Reminisce, has joined the long list of brand ambassadors as Samsung West Africa, recently unveiled the singers as the ambassador for its mobile division.

*Reminisce

The company plans to leverage Reminisce in its product advertising for entry-level mobile phones. According to Samsung Electronics West Africa’s Director for Information Technology and Mobile, Mr. Emmanuel Revmatas, the singer, symbolizes the values that Samsung has stood for over the years.

“The Samsung brand stands for quality innovation, change, discovery, self-expression and excellence. These qualities are epitomized by Reminisce, whose quality and depth of work as well as versatility as an artiste have endeared him to Nigerians.

We are very proud to have him endorse our new entry-level mobile phones. We want to further connect with our customers at all touch points, especially through music, which is one of the passions of people worldwide,” he explained.