How online retailers can leverage effective email strategies
Internet retailers cannot underestimate the value of email marketing. A recent study has predicted that the total number of email users worldwide will grow to more than 2.7 billion before the end of 2017, with revenue hitting $20.4 billion. This growing marketing channel is considerably inexpensive and provides a great opportunity for retailers trying to acquire and retain customers, increase conversions or generate awareness. After using this channel for a while, however, it can be easy for retailers to fall into just a marketing routine. When this happens, it is important for retailers to freshen up their campaigns by re-evaluating their current strategies and testing out some new ones. Below are some strategies that they may consider.
Pay our salaries, LAUTECH consultants urge Oyo govt.
The Medical and Dental Consultants Association, Ladoke Akintola University of Technology Teaching Hospital (LAUTECH), Ogbomoso, has urged the Oyo State Government to settle the unpaid salaries of members to put an end to the ongoing industrial strike.
How we emerged Africa’s foremost telecoms regulator – NCC
The Nigerian Communications Commission (NCC) on Sunday said that its five-point strategic agenda was essential in its recognition as the foremost telecoms regulator in Africa.
Ekiti guber poll: Caleb Olubolade backs Fayose
A former Minister of Police Affairs, retired Navy Capt. Caleb Olubolade, on Sunday declared support for the candidature of the PDP flag bearer in Ekiti, Mr Ayo Fayose.
Military happy with operations in Borno, says Spokesman
The Director of Defence Information, Maj.-Gen. Chris Olukolade, said on Sunday that the military was satisfied with the ongoing operations in Borno.
South Africa celebrates 20 years since apartheid
President Jacob Zuma led celebrations Sunday on the 20th anniversary of post-apartheid democracy in South Africa, insisting it is closer to its dream of a multi-racial nation despite stubborn inequality, poverty and corruption.
Niger spends N20 bn on road projects
Gov. Babangida Aliyu of Niger on Sunday in Badeggi town said his administration had since 2007 invested N20 billion in the execution of road projects across the state.
Chelsea stun Liverpool with 2-0 victory
Chelsea remained in the hunt for a Premier League and Champions League double after a 2-0 win away at leaders Liverpool on Sunday. Victory saw Jose Mourinho’s men close to within two points of top spot in the Premier League with two games to play. However, third-placed Manchester City will be just three points off […]
FG tackling Boko Haram-Sambo
Vice President Namadi Sambo has assured the Nigerian community in Tanzania that the Federal Government has intensified efforts to check the activities of the Boko Haram sect.
We must go beyond this symbolic level
he Sultan of Sokoto, Alhaji Sa’ad Abubakar III, on Sunday, advised Nigerians not to allow politicians to manipulate them by peddling hate and bigotry for their vested interests.
Tutu ‘glad’ Mandela not alive to see today’s S.Africa
Nobel peace laureate Desmond Tutu said in an interview published Sunday that he was glad Nelson Mandela was not alive to witness the current state of South Africa.
