Technology

October 23, 2013

ZTE drives smart phones into Nigeria

With Emeka Aginam

To further expand its operations in Nigeria, telecommunications equipment maker, ZTE is set to launch its smartphones  in the Nigerian market.

ZTE is currently the fastest-growing smartphone provider in the US. With 11.5 million smartphones shipments in the second quarter of the year, the telecom giant now controls 5% of global smart phone market.

The company has been making record showing with its high-end Grand S, Grand memo and the ZTE Nubia 5 smartphones leading to a year-on year increase of 79%.

Recently, the Houston Rockets and ZTE USA, jointly announced their first partnership, making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season.

ZTE Nigeria which entered the  country about 10 years ago is perfecting arrangements  to introduce same high-end smartphones  deployed in the US into the Nigerian market.

A company official said the company is interested in secured outlets that will ensure that the ZTE brand maintains its global acclaim in the Nigerian market.

ZTE has one of the industry’s most comprehensive range of Android products, featuring devices with 4-inch, 5-inch and 5.7 inch HD displays, in addition to 5 megapixel, 8 megapixel and 13 megapixel cameras.

Through the company’s collaboration with Intel and Firefox, ZTE is well-positioned to take advantage of the growth in the non-Android segment of the global smartphone market.

In July, ZTE and Intel jointly launched the GEEK smartphone, powered by Intel’s 2.0GHz dual-core Atom processor Z2580, with Intel’s hyper-threading technology and Turbo Boost feature providing superior multitasking performance and power efficiency. The GEEK smartphone further strengthened ZTE’s partnership with Intel, after the two companies collaborated to offer the Grand X IN smartphone in 2012.

This year, ZTE and Firefox collaborated to offer the ZTE Open, featuring open Web technology and support for HTML 5 applications in a new operating platform. As the first Firefox phone, and featuring ZTE’s intelligent offline search technology, ZTE Open has first-mover advantage and generated positive user reviews from customers.

Exit mobile version