By Emeka Aginam

Despite its merger and takeover talks that  made world headlines recently, the Canadian phone maker, BlackBerry  did not give up in re-inventing  new  devices  in the mobile phone ecosystem  just as it introduced into the market, BlackBerry 9720 smart phone.

Built for  communications centric experience, the new product was designed for a premium look and available in a variety of vibrant colors,  and parked  packed with all  favorite social apps available in the mobile phone ecosystem.

Unveiling the product recently,  Robert Bose, Regional Managing Director for EMEA at BlackBerry said: “We are very pleased to bring the BlackBerry 9720 to customers in Nigeria, which delivers all the essentials of the BlackBerry smartphone experience.

Updated BlackBerry 7 OS

According to him, the product  comes with an updated BlackBerry 7 OS, offering a great keyboard and dedicated button for BBM to help you live a communications centric lifestyle.

The new BlackBerry 9720 smartphone comes with BlackBerry 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.

“This really is an ideal smartphone for customers looking to upgrade from a feature phone or entry-level Android or Windows Phone device, as well as for existing BlackBerry smartphone customers looking for an upgrade in style and performance.” he explained.

Keyboard

The BlackBerry 9720 smartphone, he further explained  features a spacious BlackBerry  Keyboard with distinct keys for optimal typing, a 2.8” touchscreen and trackpad for easy navigation, offers generous battery life, and numerous enhancements including:

BBM

The new BlackBerry 9720 smartphone features a dedicated BBM key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate.

It also includes BBM Voice, which lets you chat over Wi-Fi for free.* The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry World storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.

Built-in FM Radio

For music lovers,  BlackBerry 9720 smartphone is the ideal one as  you can listen to local FM stations, and automatically let your BBM friends know what station you’re currently listening to.

Multicast to make yourself heard in an Instant.

For one thing, the refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBM, Twitter  and Facebook. You can even snap a picture and post it to multiple social networks all at the same time, right from the camera app.

Discover new possibilities

With access to BlackBerry 7 apps and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more productive and better informed, and keep you well connected and thoroughly entertained, while on the move.

Smart for business

With BlackBerry  Enterprise Server or BlackBerry Enterprise Server Express, the BlackBerry 9720 smartphone offers superior business productivity features.

with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization.