
The problem with the Nigerian brand – Izagbo
Anthony Izagbo, PhD is many things combined in one: Sportsman, media practitioner, politician, leadership expert, businessman among other identities. However, what brought him to public renown was his service as Commissioner of Youth and Sports in Delta State in the years leading to the return to civil rule. Izagbo has written a book, Rebranding Nigeria: Leadership and the National Image Project which is due for launch this weekend. Ahead of the launch he visited Vanguard headquarters in lagos during which he gave an insight into his latest hunt and the matter of the Nigerian brand. Excerpts: