Nigeria’s  advertising landscape received a boost recently when C23, a media and IT firm, in collaboration with D Banner Africa, a mobile media station, launched a digital banner, designed to boost the consumer base of  low and large scale businesses in the country.

Speaking, Damola Akindolire, Managing Director of C23 at the unveiling in Lagos, said that the new product is introduced as a way  of making indoor advertising signage an affordable opportunity for businesses to thrive.

‘The future of advertising is in the digital signage, the market is currently  a bit static  and because of that we decided to take indoor advertising signage into the next level by making d-banner an affordable opportunity for small businesses and services to the right consumers,’ these were the words of Akindolire when he explained that the innovation  is  a product of deep research,   a digital platform that allows for interaction and bluetooth enabled.

He stated that the companies would be unveiling 100 d-banner platforms across the country witiin the next 12 months, while 40 would be launched in Lagos in the next two quarters in Lagos, since Lagos represents the hub of advertising.

‘D-banner is affordable, cheap and the most effective way to reach consumers in a hard market like this, where everybody is fighting for a market space. It is a platform that both small and big businesses in Nigeria can reach out to their consumers, irrespective of the locations and that is why we have practically selected the locations that are displaying these banners. Among them are the airports  and major shopping malls in Lagos.

The Managing Director of D Banner Africa, Ese Okotie, described the product, invented in the United Kingdom, as an incorporation of the roll-up banner with the digital screen.

‘It can be set up in three minutes. Advertising has really gone so far, so what we are doing is not catching up, but getting others to catch up with us,’ he added.

He explained that the product is already being used by the likes of Disney and BBC,Chrysler and other super brands around the globe, adding that the company’s decision to partner with C23 was informed by the need  to help the nation’s advertising make the benchmark for brand owners.