Infinity Tyres Limited, the tyre and batteries marketing giant in Nigeria. is once again rewarding its customers by adding value to their purchase in this year’s ‘Scratch and Win’ Promo.  With the theme value drive, the promo which kicked off on the 1st of December will run till the end of the month.

The promo is in its 10th edition. Infinity Tyres Limited is the sole marketer and franchise owner of premium tyre brands such as Pirelli, Goodyear, CEAT and premium battery brand Infinity in Nigeria and organises the promo as a way of giving something back to the customers.

“Infinity ‘Value Drive’ promo is an instant gratification scheme which allows customers to win fantastic prizes through a ‘Scratch and Win’ reward programme. To participate, consumers are expected to buy any tyre or battery brand from any Infinity Tyres outlet within the stipulated promo period.

For every purchase made, customers get a scratch card which bears an instant prize. Customers are expected to scratch the silver panels of the cards to reveal their prizes. Prizes include sums of cash, up to N100,000 Tyre services like Wheel balancing, Wheel alignment and Nitro-filling. Other prizes include Umbrellas, T-shirts and Caps. All prizes are redeemable instantly at the point of purchase.

Speaking at the unveiling ceremony, the Executive Director, Infinity Tyres Limited, Mr Kanwal Bajwa, expressed excitement as he described the promo as one platform through which the company shows appreciation to its loyal customers.

He further expressed his gratitude to the motoring public of Nigeria, for their continuous patronage and faith in Infinity brands and services. He said that the Nigerian market, though competitive is highly favorable for companies that deliver products and services of excellent quality.

In his remark, Mr Vikas Bahl, Marketing Head, Infinity Tyres, invited the motoring public to participate in the promo by simply purchasing any tyre or battery from any Infinity tyres outlet, especially during the festive season as many would be driving to far-off distances, to be with their close ones. Any purchase, no matter how small would attract a scratch card which would win the customers fabulous prizes.

He commended their customers for their support over the years stressing that they were the reason why this promo has so far been successful even to the point of becoming a tradition in the company. He said that Infinity Tyres Limited is where it is today as a result of its high quality products and services, it has been offering the public for over more than three decades. He declared that the company is therefore obliged to customers to reward them after such a fulfilling year.

He expressed optimism as the year 2011 draws to an end, saying he hopes that the Infinity Value Drive promo would leave a lasting impression in the minds of customers and the company can look forward to a better working relationship with them in the coming years.