THE Director, China Europe International Business School (CEIBS) Centre for Marketing and Innovation, Professor Kwaku Atuahene-Gima has stated that until government of any country begins to see education as a viable business which the state can invest in, education will not attain its feat in Africa.

He said that most developed countries of the world invest heavily in education even for profit making saying that the United States of America, Singapore, United Kingdom to mention a few invest greatly in qualitative education to the benefit of the citizenry and for national income.

President Goodluck Jonathan

According to the Professor of Marketing and Innovation Management, any government who sees education as a business can acquire a verse land with its necessary infrastructure and invite top universities in the world to invest, by that, he noted, it will attract citizens in diaspora and foreign investors as it brings international quality and standard to the sector.

In stead of our citizens traveling abroad for Western Education, Kwaku said: “Our students will spend the money on our own soil because the measure will boost the economy and attract foreigners to our land. A lot of problems in Africa can be solve creatively.”

He identified two types of approach to business investment that either leads to success or failure considering the geographical location and culture. “In Africa, if you engage your family in your business, you will get broke at the end, but in Asia, it is the best business practice because there is a strong trust in family.

Speaking at a media parley held recently in Eko Hotel, Kwaku pointed out that without managerial talent no firm can prosper, adding that that was one of the reasons for influencing CEIBS to Africa which is situated in Ghana saying it has been structured to serve Africa sub-region with highly subsidized fees.

He reiterated that the CEIBS is ranked twenty in the world which makes the degree awarded of international standard. Asked why it is situated in Ghana, he said that a lot of factors were put into consideration.



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