Nestle Nigeria Plc has entered into a strategic partnership with operators of small scale eateries and fast food joints in the country, with the aim of increasing the patronage of one of its products, Maggi powder.

Speaking during the inaugural meeting of Maggi Fast Food Association of Nigeria, in Lagos, Mrs Lola Ekwere, Professional Manager, Nestle, said the small scale eatery operators, also called buka and canteen owners, are worth celebrating as a result of the important role they play in the Nigerian economy by providing food for people to eat.

According to Ekwere, the owners of the small scale eateries are an important segment of the Nigerian economy, creating jobs and employment opportunities, especially as some of them employ as much 40 individuals.

She said, “The idea is to ensure that they consume and use and the product, to celebrate them, to say thank you for using Maggi powder, to say thank you for being a part of our success story.”