BrandPower, a monthly all gloss, all colour magazine, a brainchild of Epic Brandpower Company Limited, expected to change the face of brand journalism in the country has finally debuted.

The publication conceptualized to serve as an authentic platform for ventilating ideas, views and perspectives on brand-critical issues as well as topical national and international developments by professionals and leaders in the brand management industry.

The new magazine also hopes to raise the bar in brand discourse and brand management practice in Nigeria to world standards.

Publishers of the magazine told reporters that the magazine is not the usual stereotyped brand publication that focuses mainly on marketing and corporate image issues alone; but will take a look at any is economic, political, sports, cultural issues from a branding point of view in order to inform, educate and create intellectual paradigms through which issues can be viewed and analyzed.

In furtherance of its avowed mission, Brandpower will be targeting key practitioners in advertising, public relations as well as marketing. Not leaving out politics and opinion leaders as well as the business elite, especially, those in management positions.