One the global leaders in mobile solutions, Comviva, has announced an MoU with another leading provider of technology platforms and content for mobile operators, Inmobia, to provide Ring Back Tone, RBT Content Portfolio in Africa. Comviva’s RBT platform enables operators to provide subscribers with a wide range of personalized mobile music applications, allowing subscribers to reflect their personality and emotions using RBT.

Speaking on the partnership, CEO, Comviva, Manoranjan Mohapatra, said, that “among the varied portfolio of mobile music offerings, ring back tones have achieved killer application status with mobile subscribers in many markets worldwide. RBT constantly evolves, creating long_term customer stickiness and providing a sustainable revenue stream for operators. Comviva’s RBT has enjoyed enormous success with operators across geographies and we are confident of replicating this success in Africa.”

He added that “InMobia is a natural partner for us in the region as they bring years of expertise in producing local and international music content which is a key factor in securing high revenue on content downloads. With this partnership we will surely be able to provide some of the most innovative mobile content services in Africa,”

Also, InMobia’s Flemming Lund, admitted that as competitive pressures increase in Africa, mobile service providers are increasingly finding that they are able to differentiate their brand with applications.