In the business world, every concern has distinctive visual communication symbol that distinguishes it from other competitors.

So, the re-branding strategy  in the overall corporate identity of an organisation cannot be over-emphasized as a result of its strong appeal.

Since the strength, dependability and perception of an organisation rests on the public’s
acceptance of a firm’s corporate identity which reveals the visual communication artistry of the company,  the more impressive a company’s corporate identity strategy is, then the more respect and brand visibility the organisation gets in the market place.

The responsibility to evolve a more pro-active stand on corporate imaging lies on business
owners in creating an attractive visual communication strategy.

This was what Afromedia Plc, a quoted company on the floors of the Nigerian Stock Exchange (NSE) demonstrated when it celebrated her 50th anniversary, where it said that it  is re-branding for the future, while stressing that the re-branding is become necessary to position the company for the next decade.

“The re-branding of Afromedia is not just about a logo change but more about combining winning attitudes of yesteryears with the required ones for today. It is about changing culture and positioning the company to be a lot more competitive. The new logo is an announcement that Afromedia Plc is poised to lead the way for another 50 years, the company said.

From what is deduced from the statement of the company. The new logo is inspired and directed towards the modern trend of corporate identity. “It is simple, vibrant and easy to apply. The logo icon represents “A” the first letter of the company name “Afromedia” and it has been represented creatively using the Afromedia corporate colours; Orange _ refreshing, bold and energetic

Black _ Strong, intense, bold and in your face The typeface “Bodoni MT Black” is used to complete the text in the logo as it highly improves the visibility potential of the brand. The simplicity of the logo is borne out of a strict adherence to the Afromedia brand values which was the most important consideration for the design, Akin Ire Olopade explained.