By Ikeoye Oyetoro
Nestle Foods Plc, has introduced a new variant of coffee 3-in-1 blend called NESCAFE Breakfast, in what the company terms its desire to fill consumers up and get them off to a great start that will make them have the best of their day.
The new product which the company is a hot beverage blend with a perfect balance of coffee, sugar and creamer is a result of research and an answer to the yearning of a large segment of consumers who need a rich and filling breakfast that will give them the lift to start their day well.
Speaking at the official launch of the product at the UNILAG Guest House hall, the Company’s managing director; Mr. Martin Woolnough assured consumers that Nestlé was committed to innovation and renovation that will constantly provide consumer products that meets their tastes.
According to him, 93% of consumers who tried the Nescafe Breakfast declared their interest and satisfaction on the product while 83% of consumers who tried it promised to be purchasing it.
He said the launch which was targeted at young consumers of tertiary age had hundreds of UNILAG students in attendance adding that the product is god for men, women, achievers and anyone above 16years of age that want to get the most out of their day.
Also, the category Business Manager of NESCAFE, Olatunji Olutayo explained that NESCAFE Breakfast is for a great start of the day stressing that having breakfast with the right food and beverage is very important as breakfast is the most important meal of the day.
He described NESCAFE Breakfast as a beverage that one can take alone or can be taken with breakfast accompaniments such as bread, biscuits, cereals, yam and other foods.
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