By Prince Osuagwu
Etisalat Nigeria at the weekend, formally introduced a repackaged and recharged Easy Starter into the market. The Easy Starter package is the flagship product of the company designed for the larger mass of the innovative company’s customers.

The recharged product includes new features such as ’You & Me’ which allows customers register a preferred Etisalat number as their ’You & Me’ number and enjoy N300 worth of free minutes to the number every week. There is also the bonus on incoming calls feature which offers subscribers one free minute for every 3 minutes of calls received from other networks within a month.

The package also boasts of existing features like the Homezone and Receiver Pays which were an instant hit and successfully endeared the company to the hearts of subscribers when the company launched commercially into the market in October 2008.

Explaining the recharged qualities that have contributed to making the new package a better proposition for its subscribers and potential subscribers, Etisalat’s Chief Commercial Officer, Wael Ammar said that in addition to existing unique features like Homezone, Receiver Pays, missed calls notification and recharge others, the new package has new and exclusive features.

According to him,, “the all new Easy Starter comes with ‘You & Me’, a new service that allows customers to register a preferred Etisalat number as their special ‘You & Me’ number and then enjoy N300 worth of free minutes to the number every week.

All a subscriber needs to do is to recharge at least N200 in a week and get the 10 free ‘You & Me’ minutes. Though the service is available by default, subscribers need to register their special number by simply dialing a short code”.

He also explained that “Bonus on Incoming Calls, though an existing feature on easy cliq, offers customers one free minute for every 3 minutes of calls they receive from other networks. The 3 incoming minutes can be accumulated over a period of time within the same month and the one minute bonus can be used to call any other network”.

While highlighting the rationale behind the recharged product, the CCO said that the company constantly seeks new ways to ensure customer satisfaction hence its decision to review the product and load it with even more unique offerings all for the benefit of its teeming customers.