By John Egbokhan
Guinness NigeriaÂ Â Plc has unveiled former Super Eaglesâ€™ captain, Austin Okocha, as its soccer ambassador.
Announcing this in Lagos, Devlin Hainsworth, the Managing Director of the brewery firm, said that Okochaâ€™s exceptional soccer achievements qualified him to become an ambassador of soccer.
â€œJay Jay Okocha is a huge icon in Nigeria and as a football star his name is known all around the world. He is a great figure to be associated with and truly reflects Greatness as well as inspiring it in others.Â There will be many opportunities for our loyal adorers to see the work we will be doing with Jay Jay in the coming months.
â€œIn particular we look forward to working with him on Arthur Guinness Day later this year and with our Reach For Greatness Football activities as well as helping us to spread the responsible drinking messageâ€ said Hainsworth.
The announcement came as Guinness celebrates its 250 years of brewery excellence and the former Bolton Wanderers talismanic midfielder, said he was proud to be named a soccer ambassador to reach out to teeming Nigerian youths, who see him as an idol.
â€œThis is an honour to me and I promise to uphold the values associated with the role of a soccer ambassadorâ€, said the former PSG dribbler.
To mark the role of Okocha as Ambassador, he will be featured in a new advertising campaign, that will be unveiled in August to coincide with the start of the English Premier League (EP) season and the firmâ€™sÂ sponsorship of EPL broadcasts in Africa.
Okochaâ€™s role in this 250th anniversary year will also include taking part in some of the many special events planned to celebrate this milestone including Arthur Guinness Day on September 24.