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Warner Bros, AI

Warner Bros. signs AI startup to help decide which films to back

Storied film studio Warner Bros. has signed a deal with Cinelytic, an LA startup that uses machine learning to predict film success. The studio will use Cinelytic’s algorithms “to guide decision-making at the greenlight stage,” according to The Hollywood Reporter, though Cinelytic’s CEO Tobias Queisser stressed that the software is only an assistant. “Artificial intelligence
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