Vegetable oil market

Vegetable oil market: Health, packaging, availability drive competition

Vegetable oil market: Health, packaging, availability drive competition

PRODUCERS of vegetable oil are now positioning their products based on consumers’ health consciousness, while paying attention to product repackaging and visibility. Brands produced along the lines of these elements of marketing are not relenting on their various positions, making price differentials insignificant in the race for top contenders in the control of market share.