tourism assets

Ghanaian Marketing scholar charges African countries to maximise tourism assets

Ghanaian Marketing scholar charges African countries to maximise tourism assets

Tourism is an absolute game changer for Africa. So declared the Pro Vice-Chancellor of the Ghana Communication Technology University, Professor Robert Ebo Hinson, in a keynote address - “Bold Moves, Big Impacts: Leveraging Tourism, Investments & Exports to Transform Communities and Industries” at the 26th Annual Zambia Institute of Marketing Conference and Awards Gala Dinner held from 19-22 April 2023 at the Radisson Blu Mosi-Oa-Tunya, Livingstone Resort, Zambia.