Task Team

FG inaugurates task team on audience measurement

FG inaugurates task team on audience measurement

The Minister of Information and Culture, Alhaji Lai Mohammed, the absence of a world class measurement regime has resulted in under-investment in the sector, which is necessary to foster the growth of the industry, as the Advertising community continues to rely on subjective factors when making decisions on the content they want, as opposed to how many viewers the content truly attracts