social marketing communication

LIVE or die: The next level of COVID-19 social marketing communications

LIVE or die: The next level of COVID-19 social marketing communications

By Joe Anatune The flair for developing creative messages that translate marketing communications briefs into creative communication solutions that influence human behaviour remains a big challenge to advertising professionals. I have experienced many professionals struggle, muddle through and in the process cause much industry advertising spends go down the drain. More often than not, the […]