The late American civil rights activist and Pan-Africanist, Dr. W.E Du Bois had in one of his writings, asserted that "Children learn more from what you are than what you teach.'' This saying resonates fully in the life of the Managing Director, Joe Etoniru and Associates, Mr. Chidi Etoniru, who didn't just become what he was taught in his affluent background, but became an authority in real estate like his dad. He narrates how being willing to learn and not being scared of making mistakes, resulted in his ability to create a massive presence for the firm in Nigeria.