Porsche cruising into the future on all lanes
PORSCHE is cruising into the future in three lanes: alongside exhilarating petrol engines and powerful plug-in hybrids, electric powertrains form the third pillar of the powertrain strategy. This diversity was displayed with numerous world premieres at the last Los Angeles Auto Show.
Porsche sets new delivery record in first half
The positive trend continues, with 130,598 vehicles delivered worldwide in the first six months of 2018, Porsche AG has exceeded the previous record set last year by another three per cent.
Porsche builds first fully electric sports car, Taycan
The future of mobility is another step closer: Series production of the first purely electric Porsche is set to begin next year. In preparation, the vehicle has now been given its official name: The “Mission E” concept study, the name currently used to describe Porsche’s complete electric offering, will be known as the Taycan. The name can be roughly translated as “lively young horse”, referencing the imagery at the heart of the Porsche crest, which has featured a leaping steed since 1952. “Our new electric sports car is strong and dependable; it’s a vehicle that can consistently cover long distances and that epitomises freedom”, explains Oliver Blume, Chairman of the Executive Board of Porsche AG. The oriental name also signifies the launch of the first electric sports car with the soul of a Porsche. Porsche announced the name for its first purely electric series as part of the “70 years of sports cars” ceremony.
China overtakes US as largest Porsche market
China has overtaken the United States of America as the largest Porsche market in the world. The leading sport car manufacturer gave this hint recent as it opens its new Experience Centre in Shanghai, China.
Porsche begins 2018 with most successful first quarter ever
It’s been a successful start to the year: In the first quarter of 2018, Porsche AG delivered around 63,500 vehicles worldwide, equivalent to an increase of six per cent compared with the previous year. This represents the most successful first quarter in the sports car manufacturer’s history. The USA, Europe and the company’s home market in Germany were the main drivers of growth, as well as the Panamera and 911 model lines. The US market recorded the largest overall growth, with deliveries increasing by 10 per cent to around 14,000 vehicles. In terms of the specific models, the Panamera introduced in 2017 achieved the largest percentage growth with an increase of around 200 per cent. The development of the hybrid segment has been especially positive: In Europe, more than 60 per cent of the Panamera models handed over to customers during the first quarter were hybrid versions.
Porsche ends 2017 with most remarkable model line-up
Representing a year of major milestones for Porsche Middle East and Africa FZE, 2017 saw the kick-off of an unprecedented product offensive, with the announcement of several new Porsche sports cars, resulting in an ever-growing choice for customers across the region. The last 12 months saw the arrival of the new generation Panamera, including the fastest model in the series, the new Panamera Turbo S E-Hybrid. The brand’s iconic 911 range saw new additions in the form of the 911 GTS range, 911 Turbo S Exclusive Series and 911 GT3.
