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Peak: Reaffirming brand leadership with new campaign

Perhaps, Peak’s strongest asset is its quality and pedigree, and the brand knows. So, anytime it intends to throw a technical jab on competition, it reminds them that ‘I have it, and you don’t’. This exactly is what Peak did at the launch of its recent campaign, “generation to generation”, indirectly bidding knee-jerk marketing a goodbye for good.

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