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Factors That Determine Pay-TV Pricing

While there is no debate about the quality of its programming, consumers tend to think its services should be less pricey. For any pay-television operator, programme content plays a central role. In choosing between distributors, consumers base their choice largely on the programming available from each one. In particular, highly attractive ‘premium’ programming, especially live coverage of popular sports events and recent Hollywood movies, drive consumer choice.

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Nigerians groan under Multichoice’s pay tv

Nigerians who subscribe to pay TV are now at the receiving end. Most of the time, they say they pay for services that are not delivered. Severally, the management of pay TV companies has called press briefings and customers’ fora to address some of these biting issues concerning their operations, particularly, with off time lost signals by subscribers which lasts for days before signals are restored.

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