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PwC predicts greater success for Nigeria’s entertainment industry

Princewill Ekwujuru The PricewaterhouseCoopers (PwC) has projected Nigeria to be among the world’s fastest-growing Entertainment and Media (E&M) industry in the next five years. This is occasioned by shifting consumer preferences, rapid advances in technology and ongoing disruption to business models. This growth is complemented by mobile internet access, music streaming, advertising, and other marketing
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