The death of veteran public relations practitioner and author, Mr. Olu Ademulegun (who I fondly called Egbon Olu), on Sunday, the 14th of February, 2021, a day short of his 75th birthday, must come as a shock to family and friends, including professional colleagues who shared fellowship with him in public relations circles in the 70s and 80s. He succumbed to Covid 19 in Lagos.