Ntherlands

Starbucks in the Netherlands, company structure study

Starbucks in the Netherlands, company structure study

The intention is to grant a full Starbucks license to long-term partner Alsea for operations in France, the Netherlands, Belgium, and Luxembourg. The company, deploying a new support structure at the EMEA region headquarters to deliver an increasingly license-based regional strategy, plans to close the Amsterdam support center and maintain its coffee roasting factory in […]