Nielsen Nigeria

Data is critical in today’s day and age —  Ged Nooy, Nielsen Nigeria MD

Data is critical in today’s day and age — Ged Nooy, Nielsen Nigeria MD

The Nigerian consumer landscape is multi-layered and highly competitive with local manufacturers and retailers fighting for growth and a share of consumer wallets. Against this backdrop, they need to ensure measurement and analytics are a priority within their organisation and make them a part of every single one of their business decisions, to help them […]