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National rebranding not about slogans, logos Charles O’Tudor

LEADING Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding. He also spoke on other issues.

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