A gigantic billboard bearing a smiling woman smartly dressed in a gown, cuddling her son who was also grinning from ear-to-ear stood firmly on top of the ruins of the three high rise apartment and store which had just collapsed and trapped unknown number of people that Thursday afternoon. The advertisement was an annoying contradiction to the desperate reality beneath it - a grim day light tragic drama that had attracted thousands of persons, including the Governor of Kaduna State, Alhaji Mukhtar Ramalan Yero to No. 012 Hadieja Street, by the Kaduna Central Market last week.