Hennessy

Hennessy becomes NBA’s first global spirits partner

Hennessy becomes NBA’s first global spirits partner

…Multiyear Partnership Expansion Makes Hennessy the “Official Spirit of the NBA” Worldwide Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) today announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide. The multiyear agreement, which marks the league’s first-ever global partnership with a spirits brand, ushers […]