GroupM

GroupM, Choreograph expand audience origin offering to 12 Markets in Africa

GroupM, Choreograph expand audience origin offering to 12 Markets in Africa

GroupM SSA and WPP’s Choreograph announced today the expansion of proprietary Audience Origin data service into 12 markets in Africa, in response to a growing need from clients for better quality of data and insights around consumer attitudes, preferences and behaviour. Audience Origin, formerly known as LIVEPanel, will be available in the following markets: Cameroon, […]