Global businesses

Global businesses spend $3.2tr on innovation, ROI drops 27%  in five years — Accenture

Global businesses spend $3.2tr on innovation, ROI drops 27% in five years — Accenture

Research firm, Accen-ture, has disclosed that although businesses are increasing their innovation spend, bringing it to about $3.2 trillion in the last five years, ironically, return on investment has declined 27 per cent over the same period. The firm, however, said almost one-third (29 per cent) of those it surveyed still expect to increase their investments in innovation by more than 50 per cent over the next five years.