euro2016

adidas Crowned “Most Shareable Brand” of UEFA EURO 2016

adidas Crowned “Most Shareable Brand” of UEFA EURO 2016

adidas has claimed the title of “most shareable brand” during a summer of football that has included the UEFA Champions League Final, Copa America and UEFA EURO 2016. Following on from the achievement of “most talked about brand” during the 2014 FIFA World Cup Brazil, this time around adidas has placed a strategic focus on “quality” – measuring shares as the most valuable form of consumer interaction on social media.