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How Toke Makinwa charges N25/45m as brand ambassador

How Toke Makinwa charges N25/45m as brand ambassador

The new goldmine for entertainers right now is the prospect of clinching a brand endorsement. Simply put, endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand.

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