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2020 Edelman Trust Barometer reveals Nigerians still distrust Govt, place trust in CEOs

By Etop Ekanem The 2020 Edelman Trust Barometer has revealed that, of the four mainstream institutions of government, business, media and non-governmental organisations, government remains the least trusted with Nigerians having no confidence in the ability of current leaders to address the country’s challenges successfully. Conversely, Nigerians’ trust in Chief Executive Officers of businesses as
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2018 Edelman Trust Barometer will help organisations reposition

Considering the high rate of distrust in most organisation including government, Chain Reactions Nigeria, Edelman’s Exclusive Nigerian Affiliate and the preferred West African partner with the them, “The Battle for Truth”, had carried out an overall global assessment of four mainstream institutions which showed a decline in trust about business and non-governmental organisations in 14 of the 28 countries sampled, and advised key decision makers in the respective organisations to be deliberate in building their trust asset via increased investment.

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