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Mobile Data, new  cancer In Nigeria

Mobile Data, new cancer In Nigeria

Mobile data they say, is life. The internet has become an incredibly crucial part of our day to day life. Facebook Twitter, Instagram, etc, all boil down to the internet. Electronic Banking, electronic mail, e-commerce, etc, are all dependent on this same internet. Need I say more? Nah! I bet you discern how incredibly important this ingenious invention by the US is.

Data is critical in today’s day and age —  Ged Nooy, Nielsen Nigeria MD

Data is critical in today’s day and age — Ged Nooy, Nielsen Nigeria MD

The Nigerian consumer landscape is multi-layered and highly competitive with local manufacturers and retailers fighting for growth and a share of consumer wallets. Against this backdrop, they need to ensure measurement and analytics are a priority within their organisation and make them a part of every single one of their business decisions, to help them […]