Companies and Marketing

OAAN, APCON institute SOP for OOH advertising industry

OAAN, APCON institute SOP for OOH advertising industry

By Princewill Ekwujuru The Outdoor Advertising Association of Nigeria (OAAN) in association with Advertising Practitioners Council of Nigeria (APCON) has entered into partnership aimed at developing a new Standard Operating Procedure (SOP) to guide the business of Out-of-Home advertising practice in Nigeria. According to OAAN, the objective behind the operating procedure is targeted at developing […]