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Experts laud firm’s breakfast campaign

The ongoing BreakfastwithChivita100% campaign which has trended for months on influential social media platforms and enjoyed positioning on strategic out of home platforms, as well as a blitz of television advertisement on terrestrial and satellite channels, is a pointer to prepare a good communication campaign. With its key message of making breakfast complete 100% fruit juice gaining traction, the brand has through effective communication endeared itself to consumers by offering a highly attractive value proposition.

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