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BBNaija 2020: Laycon becomes first housemate ever to hit 1m followers on Instagram while still in the house

By David Royal Laycon has become the first housemate in the Big Brother Nigeria lockdown house to have one million followers on his Instagram page. This is a record-breaking achievement because, since the inception of the reality show, no housemate has ever reached one million followers on Instagram while still in the Big Brother House.
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Big Brother Nigeria: What happened to civic engagement?

The Big Brother Nigeria finale brought the entire country together, with public institutions, from state governments to banks, offering rewards and encouragement to different candidates for various reasons, based on their state of origin or popularity. Communities mobilised to make sure their members voted for particular candidates, using various tools to campaign and convince others to lend their support.

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