Amjad Khalid's Dough Central

Amjad Khalid’s Dough Central embraces authenticity

Amjad Khalid’s Dough Central embraces authenticity

Authenticity in the food industry involves creating a brand that feels genuine. It is undisputed in origin and comes from a place of realness. When consumers believe a company shares their same values, they form a connection and naturally want to interact with the company. Authenticity in the food industry involves creating a brand that […]